A recent analysis of Netflix’s advertising business reinforces something I have been saying for years: advertising can supplement streaming revenue, but advertising alone is not a sustainable foundation for premium content. Netflix entered the advertising market in...
Thinking about releasing your film on YouTube? Ask yourself these questions first. There’s nothing wrong with releasing your film on YouTube. For many filmmakers it absolutely has a place in their distribution strategy.The important question is whether it’s the right...
Independent filmmakers specialising in niche genres face ongoing challenges in securing fair and substantial distributions and royalties. Traditional distribution windows, which see releases staggered across cinemas, video-on-demand, and streaming services, have...
